I listened recently to Louise Fresco‘s TED talk contrasting artisanal bread and the culture that prizes it with its industrial counterpart (Wonder Bread) and arguing that something like sustainable Wonder Bread is essential to feeding the planet as its population grows to 9 billion. TED puts this talk in the “Unconventional Explanations” category, and the moniker certainly fits. There’s a lively series of comments about the talk on the TED site.
Louise Fresco on feeding the whole world | Video on TED.com.